This unit describes the skills and knowledge required to design a series of effective digital interactions with individual users from a digital marketing perspective.

It applies to individuals working in a variety of marketing and communications occupational roles. These individuals generally have responsibility for design of user experience, where users are engaging with a product, brand or organisational story on various digital platforms.

No licensing, legislative or certification requirements apply to this unit at the time of publication.

You may want to include more information here about the target group and the purpose of the assessments (eg formative, summative, recognition)

List each assessment task's title, type (eg project, observation/demonstration, essay, assingnment, checklist) and due date here

Assessment task 1: [title]      Due date:

(add new lines for each of the assessment tasks)

Copy and paste from the following data to produce each assessment task. Write these in plain English and spell out how, when and where the task is to be carried out, under what conditions, and what resources are needed. Include guidelines about how well the candidate has to perform a task for it to be judged satisfactory.

Copy and paste from the following performance criteria to create an observation checklist for each task. When you have finished writing your assessment tool every one of these must have been addressed, preferably several times in a variety of contexts. To ensure this occurs download the assessment matrix for the unit; enter each assessment task as a column header and place check marks against each performance criteria that task addresses.

Observation Checklist

Tasks to be observed according to workplace/college/TAFE policy and procedures, relevant legislation and Codes of Practice	Yes	No	Comments/feedback
Identify factors that impact on user experience in accordance with organisational strategies
Research and document user expectations in accordance with organisational policies and procedures
Create and document key observable and measurable criteria for demonstrating effective user experiences, clarifying with relevant personnel where necessary
Establish systems and processes to collect data on user experiences in accordance with organisational policies and procedures, and relevant legislation
Identify and document features and information critical to effective user interaction and list in order of priority
Research new and emerging digital technologies and platforms that facilitate user interaction in a way that is relevant to the task
Select most appropriate digital technology/platform in accordance with organisational policies and procedures and aligned to identified user needs
Define interaction patterns and establish interface behaviour relevant to the product, brand or organisation for selected technology/platform
Assess and evaluate existing user interfaces against design requirements
Devise and develop site, application maps, and content inventory
Storyboard user transactions, navigation, access and egress options
Prepare and review wireframes and mock-ups of user journeys across the relevant technologies and platforms, assessing against organisational strategies and identified user priorities
Create an actual, prototype or virtualised test environment
Model expected user behaviours against specified user stories
Incorporate real-time user feedback, where available and appropriate
Revise metrics, interaction and interface designs, in response to testing, in order to better meet identified user requirements

Assessment Cover Sheet

BSBMKG534 - Design effective digital user experiences

Assessment task 1: [title]

Student name:

Student ID:

I declare that the assessment tasks submitted for this unit are my own work.

Student signature:

Result: Competent Not yet competent

Feedback to student

 

 

 

 

 

 

 

 

Assessor name:

Signature:

Date:

Assessment Record Sheet

BSBMKG534 - Design effective digital user experiences

Student name:

Student ID:

Assessment task 1: [title] Result: Competent Not yet competent

(add lines for each task)

Feedback to student:

 

 

 

 

 

 

 

 

Overall assessment result: Competent Not yet competent

Assessor name:

Signature:

Date:

Student signature:

Date: